Re-engage alumni that are “off the map”
Target content to alumni based on professional interest.
How do you identify & engage with alumni who have
fallen "off the map" or are out of touch?
Here's what we've heard:
Most alumni associations know graduation year and major for their alumni.
However, this information is insufficient for engaging all alumni based in a digital community with content specifically relevant for their professional interest.
"When alumni get a new job, they don't think to call their spouse, their mom, then their alma mater."
Without up-to-date contact and professional information, universities struggle to keep alumni engaged. Alumni with lower levels of engagement are 2-3X less likely to participate in annual giving than those with higher levels of engagement.
Enriched Alumni Information: Leverage current personal, professional, & contact information (complete and current work history, social profiles, emails) re-engage alumni with minimal current connection to the school
Segmentation by Professional Focus: Group all alumni based on current industry or functional focus to build professional networks among alumni and deliver targeted marketing content.
Customized Messaging: Engage alumni with highly relevant content (based on career interest) to encourage advancement.
Hyper-targeted Marketing: Highlight faculty research and industry-specific events to alumni across social media channels.
Move Alumni Along the Spectrum from
"Off-the-Map" to Passionate Engagement
Out of Touch